• Demo
  • Blog
  • About
  • Log In
  • Contact Us
  • Member Management Software
  • Pricing
  • Testimonials
  • Websites
  • Resources
  • Mobile
  • Support
Menu
ChamberMaster
  • Blog
  • About
  • Log In
  • Contact Us
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • RSS
  • Pinterest
  • Membership Management Software
  • Testimonials
  • Mobile
  • Resources
  • Pricing
  • Websites
  • Support
Demo Sign Up Pricing Info Request Training Support

Beyond Pictures: 14 Instagram Captions for Chambers

 

image of instagram text bubbleFor chambers, Instagram marketing can be challenging. Finding compelling visuals can be tough (as a software company, we can empathize).

Instead of focusing on chamber-related images, focus on images that will engage your audience. The reality is that posting about memberships or event registrations is unlikely to drive meaningful activity. Your audience is human and likely using Instagram on a personal level, so it's not necessary to engage with them on a solely professional level.

To drive interaction, pay attention to how you're captioning your posts. Instagram captions shouldn't be an afterthought; they're a prime opportunity to engage.

When deciding if a caption "works," start by asking yourself:

    • How will my audience react to this content?
    • Will they find it entertaining?
    • How will it make them feel?

A well-written caption is:

    • simple and short (captions cut off in users' feeds after 3-4 lines of text).
    • crafted in your brand voice using a casual tone.
    • front-loaded with the most important words.
    • informative and encourages viewers to look at the picture more closely.

Quote Notes for Chambers: Motivational quotes for social media, employee morale, and more.
Get your copy. >>

Ideas, strategies, and tactics for captions:

    • Identify a problem and a solution
    • Use a call-to-action to drive interaction
    • Include a quote
    • Capture one of the five senses
    • Behind-the-scenes, instructional, informative, or contest/giveaway captions are usually a slam dunk.
    • use #hashtags
    • Post a shout-out with an @mention

There are thousands of resources across the internet chock-full of information on strategic captioning. Take 10 minutes to check out those ideas – it will save you hours of pondering about future posts.

SEE ALSO: Chamber LinkedIn Pages: Best Practices

 

Categories

  • All
  • Chamber Management and Operations
  • Chamber Marketing Tips
  • Chamber Websites
  • Conferences and Trade Shows
  • Customer Stories
  • Event and Program Ideas
  • Great Reads for Chambers
  • Guest Blogs
  • Holidays
  • Member Engagement
  • Mobile Technology
  • News
  • Revenue Solutions
  • Social Media
  • Technology
  • Tips and Features

Recent Posts

  • 5 Social Media Marketing Tips for Chambers
  • It's Time to Modernize Your Renewal Process
  • Improving Verbal Interaction with Chamber Members
  • Stop Wondering What to Include in a Chamber Website URL
  • 10-Minute SEO for Chamber Websites
  • Chamber Website Footers Matter. A Lot.
  • COVID-19 Social Media Posts for Chambers
  • Increase Chamber Web Traffic Using Improved Navigation
  • 9 Easy Steps to Keep Your Chamber of Commerce Website On-Track
  • 5 Questions to Ask Yourself Before Writing Member Communications
ChamberMaster
  • Home »
  • Blog »
  • About »
  • Contact Us »
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • RSS
  • Pinterest

Membership Management Software

  • Features & Benefits
  • System Requirements
  • Overview
  • Demo Sign Up

Testimonials

  • Customer Testimonials

Mobile

  • Mobile Apps
  • Benefits of Responsive Layouts
  • SmartText
  • Mobile Overview

Resources

  • Overview
  • Videos & Webinars
  • Press Releases
  • Articles
  • Case Studies
  • White Papers
  • Partners

Pricing

  • Key Pricing

Websites

  • Website Design
  • Web Services Terms
  • Overview
  • Website Integration
  • Content Management & Hosting
  • Project Process

Support

  • Overview
  • Training
  • Customer Service
Need help? Chat Live with a sales representative.
 
info@growthzone.com
 
800.825.9171
 
chambermaster.com | growthzone.com
Privacy Policy
©2020 GrowthZone - all rights reserved