2 Commonly Overlooked Chamber Marketing Basics
At the recent ASAE Membership, Marketing, and Communications Conference, the opening keynote speakers shared some simple, yet eye-opening thoughts on membership-based organizations, marketing, and members.
There were two takeaways that really stuck with us:
When it comes to marketing, the key isn’t to focus on your chamber, but to focus on what being a member of your chamber allows your members to do for their brand.
The purpose of your chamber’s social media accounts should be to inform, inspire, and provide insight. Put yourself in the member/prospective members’ shoes with this question:
Why should I follow you? Will it:
- make me smarter?
- keep me informed?
- tell me what’s going on?
For most chambers, members are at the core of their mission (learn more about writing a chamber mission statement here). That being said, sometimes it takes hearing someone else say something to remind us of the obvious: that focusing on what members actually want (not what we think they want) makes all the difference.
SEE ALSO: How to Write a Chamber Mission Statement