How Binge Watching Relates to Chamber Productivity
Growth or change in one area is typically tied to a change in another. Having a plan of action in place allows organizations to adapt to changes proactively. Using scalability, operational adjustments can be made without slowing progress.
If a chamber of commerce isn't using scalability, they're slowing progress and impacting performance, and/or sacrificing the standards that members depend on. In essence, scalability is to chambers as fast internet is to streaming. Either way, you can watch something, the question is, are you going to have to pause to let it buffer at the very best part? Or are you going to be able to focus on the program without distractions that reduce the enjoyment of the experience?
Scalability is critical because chambers of commerce are working with more members, which means more data, which requires more resources. When spread too thin, the result is reduced efficiency, which leads to inadequate chamber member relations, which impacts renewals, and on it goes.
To retain members, chambers must be prepared to react to their membership’s evolving priorities and shifting interests. Adapting to these changes in a time-sensitive manner requires a scalable operating model to be in place. When something changes, it can be the signal of an ongoing sequence of changes. Preparation is key.
Effective scaling should allow chambers to:
- Sustain staff efficiency.
- Safeguard quality service.
- Maintain their focus on the mission.
- Ensure that programs aren’t compromised.
By freeing staff from time-consuming tasks, chambers can allocate their talents to areas that drive chamber membership growth and boost revenue. Robust membership management software is built for that exact purpose – allowing automation to handle the mundane while ensuring details are accurate.
A powerful MMS is the foundation on which scalability is built. As the epicenter of its management and operations, the chamber’s strength goes hand-in-hand with its chamber management software.
Editor’s note: This article was originally posted on April 9, 2019. It has been updated.