• Demo
  • Blog
  • About
  • Log In
  • Contact Us
  • Member Management Software
  • Pricing
  • Testimonials
  • Websites
  • Resources
  • Mobile
  • Support
Menu
ChamberMaster
  • Blog
  • About
  • Log In
  • Contact Us
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • RSS
  • Pinterest
  • Membership Management Software
  • Testimonials
  • Mobile
  • Resources
  • Pricing
  • Websites
  • Support
Demo Sign Up Pricing Info Request Training Support

By the Numbers: Chamber Word-of-Mouth Marketing

 

image of woman shoutingWord-of-mouth is so powerful because “we trust each other so much more than we trust businesses.” – Jay Baer

WHAT 

Word-of-mouth-marketing (WOMM) is defined as: An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected.

WHY

    • 83% of Americans have recommended a product or service to someone else.
    • 55% of Americans make product or service recommendations to others at least once per month.
    • 48% of Gen Zs have made a recommendation because they’ve heard good things about the product, service, brand, or company from a friend or family member
    • 30% of Gen Zs have made a recommendation because they’ve overheard someone praising the product, service, brand, or company.
    • Word-of-mouth drives 13% of sales.
WHO

On average, 10% of customers drive over 50% of word-of-mouth marketing.

Take extra time for your chamber advocates—anyone who has shown clear affection for your chamber—making sure to add value by bringing them closer to your organization. Ask for their feedback, invite them to do a chamber member case study, and make them feel involved (without having to commit their time).

WHERE

Word-of-mouth is different than social media. Be careful about confusing the two. WOMM happens everywhere. It encompasses a variety of sub-categories so it can include social media, but overall, it’s about human interaction.

Get The Big Book of Chamber Ideas: Volume 6 >>

HOW

Do what you said you would do. If you haven’t fulfilled the promises that were made to members, WOMM will turn on you, becoming your greatest foe. Chatter about a negative chamber of commerce experiences is incredibly damaging.

It has been said that brand perception is half product, half customer experience. For chambers of commerce, the product is the experience, so there is no chance to get it half right. It’s all or nothing, so do it all.

WHEN

Piggybacking off of a successful event or after positive media coverage are no-brainers for generating buzz. But for any other time, have you simply asked?

You’ve probably asked members to donate and volunteer their time. Have you directly asked chamber members to tell friends about the organization? It probably hadn’t occurred to them that letting people know is helpful. It’s a great option for those that can’t donate or volunteer.

Pay attention to all of your members, but go above and beyond for your advocates. It will come back to you unequivocally.

Editor’s note: This article was originally posted on June 21, 2019. It has been updated.

Membership Renewals: The Secret Sauce Revealed.
Get the Handbook >>

See Also: Tips for Conducting a Productive Member Exit Survey>> 

Categories

  • All
  • Chamber Management and Operations
  • Chamber Marketing Tips
  • Chamber Websites
  • Conferences and Trade Shows
  • Customer Stories
  • Event and Program Ideas
  • Great Reads for Chambers
  • Guest Blogs
  • Holidays
  • Member Engagement
  • Mobile Technology
  • News
  • Revenue Solutions
  • Social Media
  • Technology
  • Tips and Features

Recent Posts

  • 5 Social Media Marketing Tips for Chambers
  • It's Time to Modernize Your Renewal Process
  • Improving Verbal Interaction with Chamber Members
  • Stop Wondering What to Include in a Chamber Website URL
  • 10-Minute SEO for Chamber Websites
  • Chamber Website Footers Matter. A Lot.
  • COVID-19 Social Media Posts for Chambers
  • Increase Chamber Web Traffic Using Improved Navigation
  • 9 Easy Steps to Keep Your Chamber of Commerce Website On-Track
  • 5 Questions to Ask Yourself Before Writing Member Communications
ChamberMaster
  • Home »
  • Blog »
  • About »
  • Contact Us »
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • RSS
  • Pinterest

Membership Management Software

  • Features & Benefits
  • System Requirements
  • Overview
  • Demo Sign Up

Testimonials

  • Customer Testimonials

Mobile

  • Mobile Apps
  • Benefits of Responsive Layouts
  • SmartText
  • Mobile Overview

Resources

  • Overview
  • Videos & Webinars
  • Press Releases
  • Articles
  • Case Studies
  • White Papers
  • Partners

Pricing

  • Key Pricing

Websites

  • Website Design
  • Web Services Terms
  • Overview
  • Website Integration
  • Content Management & Hosting
  • Project Process

Support

  • Overview
  • Training
  • Customer Service
Need help? Chat Live with a sales representative.
 
info@growthzone.com
 
800.825.9171
 
chambermaster.com | growthzone.com
Privacy Policy
©2020 GrowthZone - all rights reserved