First Year Member Onboarding

Onboarding: A process through which new members move from being organizational outsiders to becoming organizational insiders.

Onboarding is more than simply sending out a welcome packet and adding a new member to your Chamber’s email list – it’s an ongoing process that relies on deliberate communication and engagement.

Statistics show that it costs 7x more to obtain a new member than to retain a current one. Proper new member onboarding is critical to retention so it’s a process that is worth investing in.

Connecting and engaging a Chamber member during their first 12 months is important because:

• Members are new, motivated, and excited
• You have their attention and one chance to set the tone
• First-year members have the worst renewal rates

Remember, a strategy to improve onboarding and engagement builds a strong foundation for long-term membership and even a simple plan is better than no plan at all.

You can use our free timeline as a guideline to help new members become engaged with your Chamber and build a membership meant to last. Feel free to customize this plan for your Chamber.

Member onboarding is a big piece of the membership life cycle and pays off in the long run.

Download your free New Member Onboarding Plan , put it in action and watch your Chamber’s retention rates improve.