• Demo
  • Blog
  • About
  • Log In
  • Contact Us
  • Member Management Software
  • Pricing
  • Testimonials
  • Websites
  • Resources
  • Mobile
  • Support
Menu
ChamberMaster
  • Blog
  • About
  • Log In
  • Contact Us
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • RSS
  • Pinterest
  • Membership Management Software
  • Testimonials
  • Mobile
  • Resources
  • Pricing
  • Websites
  • Support
Demo Sign Up Pricing Info Request Training Support

How to Leverage Voice Search for Your Chamber

 

image of smart speakerUtilizing digital assistants from Siri to Cortana, from Alexa to Google Assistant, is producing a dramatic increase in voice-based search.  As each year passes, the presence of devices that offer voice search continues to grow at a fast pace. It’s not just an idea for the future, it is here and getting bigger by the day.

Devices such as Amazon’s Echo feature Alexa to help with voice-activated queries and commands, like, “Alexa play: Piano Man.” Google offers Google Home with a digital assistant, and of course, there’s the original: Apple’s Siri, which first came on the scene in 2011.

According to Amazon, tens of millions of consumers have purchased Alexa devices, which explains why last year alone 41% of U.S. adults, and over half of teens, used voice search on a daily basis.

Watch our webinar with Mary Byers
for effective strategies for adapting to change.

Here’s the catch: voice-based search queries are usually drastically different than typed queries.  When users search by voice, they form questions in full sentences as opposed to typing in keywords most commonly done in traditional search. 

How does this affect my chamber?

With the continued growth, optimizing for voice search is no longer optional, it is a must for all organizations. Eventually, old SEO methods will lose their effectiveness.  Businesses will be forced to tailor their online presence to keep up with voice technology. 

Strategies of the past which centered around certain keywords (and their variations) will no longer be as effective. New ways of optimizing means thinking about how people actually talk. 

Chambers need to focus their SEO on directly answering questions from members (or potential members), to provide the voice search outcome they desire. The key is to form questions with longer queries that can fit voice search terms. 

Get “Why Member Engagement No Longer Means Face-to-Face”
for 5 tactics for digital engagement.

Low hanging fruit: Start with your member or potential member FAQ’s.  If you don’t already have them outlined on your website, this is the time. Frequently asked questions can provide the framework needed to develop a more conversational tone to answers specific questions easily fueling your new search strategy.

Hint: FAQ’s also offer your great direction for social media, video, and PR content.

The best way to prepare for this growth? Use the technology yourself to get an understanding of the kinds of results it provides.

SEE ALSO: 10 Ways to Celebrate Chamber of Commerce Week

 

Categories

  • All
  • Chamber Management and Operations
  • Chamber Marketing Tips
  • Chamber Websites
  • Conferences and Trade Shows
  • Customer Stories
  • Event and Program Ideas
  • Great Reads for Chambers
  • Guest Blogs
  • Holidays
  • Member Engagement
  • Mobile Technology
  • News
  • Revenue Solutions
  • Social Media
  • Technology
  • Tips and Features

Recent Posts

  • 5 Social Media Marketing Tips for Chambers
  • It's Time to Modernize Your Renewal Process
  • Improving Verbal Interaction with Chamber Members
  • Stop Wondering What to Include in a Chamber Website URL
  • 10-Minute SEO for Chamber Websites
  • Chamber Website Footers Matter. A Lot.
  • COVID-19 Social Media Posts for Chambers
  • Increase Chamber Web Traffic Using Improved Navigation
  • 9 Easy Steps to Keep Your Chamber of Commerce Website On-Track
  • 5 Questions to Ask Yourself Before Writing Member Communications
ChamberMaster
  • Home »
  • Blog »
  • About »
  • Contact Us »
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • RSS
  • Pinterest

Membership Management Software

  • Features & Benefits
  • System Requirements
  • Overview
  • Demo Sign Up

Testimonials

  • Customer Testimonials

Mobile

  • Mobile Apps
  • Benefits of Responsive Layouts
  • SmartText
  • Mobile Overview

Resources

  • Overview
  • Videos & Webinars
  • Press Releases
  • Articles
  • Case Studies
  • White Papers
  • Partners

Pricing

  • Key Pricing

Websites

  • Website Design
  • Web Services Terms
  • Overview
  • Website Integration
  • Content Management & Hosting
  • Project Process

Support

  • Overview
  • Training
  • Customer Service
Need help? Chat Live with a sales representative.
 
info@growthzone.com
 
800.825.9171
 
chambermaster.com | growthzone.com
Privacy Policy
©2020 GrowthZone - all rights reserved