How to Improve Your Chamber’s Email Open Rates
You put a lot of effort into the emails you send to members. Utilize these easy techniques to get people to actually open them.
Write a great subject line.
Never underestimate the importance of the subject line. In the battle of the inbox, you’re fighting for attention. An engaging subject line makes all the difference. It should catch the reader’s attention and give them a reason to open your email.
See more ways to win the battle of the inbox in
Simple Ways to Improve Your Chamber’s Email Open Rates.
Use a recognizable sender name and email address.
The sender name is just as visible as the subject line in an inbox; on mobile devices, it’s even more visible. The sender name greatly impacts open rates. Use a real person’s name with the organization’s name. For example, “Pete from ChamberMaster” is better than “Pete” or “The ChamberMaster Team.”
You’re competing with a recipient’s personal, work, and marketing emails. It’s time to take steps to win the battle for their attention.
See more techniques (including the most important one of all)
in Simple Ways to Improve Your Chamber’s Email Open Rates.