Chamber Membership Renewals: The Secret Sauce Revealed
More than half of chambers say their biggest challenge is recruiting and retaining members. If you’ve got a lackluster renewal rate, maybe your renewal process is part of the problem.
51% of Chambers reported a decrease or no growth in membership last year* – non-renewals play a big role in the stagnant growth.
There are several ways for a chamber to overcome member renewal roadblocks. It begins with the member’s renewal experience. Put yourself in your members’ shoes, and view your renewal process from their perspective. Can it be simplified?
A few successful methods for increasing renewal rates include:
- Be proactive in finding out what your members think. An annual survey is a good way to do this.
- Make your emails work harder
- Provide easy payment options
- And more
Growing your chamber is challenging. It’s even more challenging if you’re not retaining the members you already have. Removing roadblocks to renewals is the best place to start solving the problem.
Download the Removing Member Renewal Roadblocks handbook to improve your chamber’s renewal rates.