New-Member Onboarding: 5 To-Dos for Their First 14 Days
Reaching out to new members in their first two weeks builds a strong foundation for long-term membership. That’s why strategic new-member onboarding is a process worth investing in.
The key to getting off on the right foot with a new member is to be a person, not just an organization, to your members.
Help new members become engaged with your chamber by ensuring you reach out five times in their first 14 days.
- Send welcome email.
- Mail the new member packet.
- Call the member to say, “Welcome to the Chamber.”
- Email instructions on how to access member benefits.
- Call with an event invitation.
Proper new-member onboarding is critical to retention: Statistics show that it costs 7x more to obtain a new member than to retain a current one and that first-year members have the lowest renewal rates.
Onboarding is more than simply sending out a welcome packet and adding them to your Chamber’s email list – it’s an ongoing process that relies on deliberate communication and engagement.