Blog Content Ideas for Chambers

image of writing a chamber blog There are simple things to keep in mind that can make all the difference in whether a blog post gains traction. As part of a larger strategy, utilizing these three concepts will help increase your chamber’s followers.

When blogging:

Be Helpful, Instructional, Compelling, Interesting, and Entertaining

Find the answers to the questions your audience is asking
Develop an angle by taking a boring topic and asking yourself the 5 Ws (who, what, where, when, and why)
Use real facts, numbers, and data
Address the challenges your audience is facing
Share real-life examples

Check out The Chamber Success Kit
to help your organization thrive.

Be Accurate and Credible

Get your facts straight
Remember, trust is earned
Give credit to your sources

Be Timely AND Timeless
Work to find a balance between in the moment and advice for the ages. For timely posts, focus on news, trends, and issues. For timeless content (a.k.a. evergreen posts) include topics and information that will still resonate with people, even if they land on your post months after it was published.

By focusing on one tactic every time you blog, you will soon be utilizing a rage of blogging techniques that will benefit your organization.

Write Well. Edit. Proof.

Pay attention to grammar, spelling, and punctuation
Proofread. Then proofread it again
Ask someone else to edit the piece

Check out The Chamber Success Kit
to help your organization thrive.

Sources: SocialMediaExaminer.com, BrandsWithFansBlog.com, JonLoomer.com, SocialMediaB2B.com, CopyBlogger.com, Entrepeneur.com, Hubspot.com