Straightforward Chamber of Commerce Blogging Strategies

Jumpstart your blog with step one of simple chamber of commerce blogging techniques.

Admit it, you’re a scanner. We all are. There’s a lot of content out there, and if a blog post doesn’t quickly grab your attention in about 10 seconds, you move on to the next one.

To blog or not to blog is not a question. Get your copy of
How to Write a Chamber Blog People Will Actually Read.

Here’s the deal. Quality chamber blog posts drive web traffic. And increased web traffic improves your chamber's search engine ranking – which in turn creates more awareness about your chamber.

Improving the readability of your blog doesn’t have to be an overwhelming project; you can begin your journey from good to great chamber blogging with just a few simple techniques.

Start with the layout

Your blog layout should be clear and skimmable. Data shows that internet readers love numbers, lists, worsts, urgency, and promises.
Break up text and emphasize important sections with bold type, bullets, and numbered lists. A large percentage of visitors will simply click away from text-heavy posts with little white space and no headings.

Use visuals

A picture is worth a thousand words, so leverage images on your blog.
Include high-quality, professional-looking, and engaging images.
Images should fulfill the promise of the headline and complement the topic.
Consider using video, graphs, and slideshares.

Provide Valuable Content

You work hard to generate blog content. Make sure it works hard for you by making it:

Readable
Understandable
Actionable
Findable
Sharable

By focusing on one new tactic every time you blog, you will soon be utilizing a range of blogging techniques that will benefit your organization.

Successful blogging doesn’t happen overnight. Take it one step at a time; the key is to just to take that first step.

Can’t wait for the next installment? Begin better blogging now. Download the guide right now and put these techniques to work. It’s the key to making your efforts pay off by driving traffic to your website and gaining online exposure.

Editor’s note: This article was originally posted on May 29, 2018. It has been updated.