ChamberMaster Blog

Many chambers are choosing responsive websites vs. mobile websites. So what’s the difference?

People visit chamber websites only to find them effectively closed because the sites aren’t mobile-friendly. This isn’t much different than a public building being closed in the middle of a work day.

Mobile apps are everywhere, connecting businesses and customers in ways that seemed improbable even a decade ago. Americans aren’t “surfing the net” like they use to be. Instead, we’re spending much of our time using mobile apps on our Smartphones and tablets.

High-functioning organizations have balanced accountability systems with high levels of trust among the team. Having served with a high-functioning team for more than a decade – where turnover was unbelievably low – I’ve come to believe that most people don’t quit their job, they quit their boss. The boss sets the trust tone for the team.

Mobile technology has become our digital lifeline, keeping us connected to the people who matter the most to us, and blurring the lines between our home, work and social lives. If your chamber hasn’t yet gone mobile, now is the time to take the plunge.

If the goal of your chamber is to reach out to, inform and retain members, then the answer is yes. If your chamber hasn’t embraced mobile technology, there is no time to lose.

If your organization is friendly, efficient and proactive, you will be greatly disappointed in a clunky technology provider. Think about it this way: Your most satisfying member relationships are those whose values are in line with yours. Why would your vendor partnerships be any different?

When your members hear from you, you’d like them to pay attention every time. Therefore, information you provide to them, whether it’s a brochure, website, renewal application, or blog post needs to be well organized and give them a positive user experience every time.

Register for the one-hour webinar with Frank Kenny on February 19th at noon central.