ChamberMaster Blog

Social media continues to prove itself as a viable and long-term tactic for direct member reach. However, because the game is always changing, Chambers must stay current on new social media strategies to keep their members engaged.

What story is your chamber telling with its social media posts? Does your story resonate with your target market or is it rendering your message effectively invisible?

How many more lives can you touch in a single year?

Why carry around a bulky laptop when you have the world at your fingertips on your Smartphone and tablet?

Starting April 21, 2015 Google will be expanding their use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google’s search results.

Many chambers are choosing responsive websites vs. mobile websites. So what’s the difference?

People visit chamber websites only to find them effectively closed because the sites aren’t mobile-friendly. This isn’t much different than a public building being closed in the middle of a work day.

Mobile apps are everywhere, connecting businesses and customers in ways that seemed improbable even a decade ago. Americans aren’t “surfing the net” like they use to be. Instead, we’re spending much of our time using mobile apps on our Smartphones and tablets.

High-functioning organizations have balanced accountability systems with high levels of trust among the team. Having served with a high-functioning team for more than a decade – where turnover was unbelievably low – I’ve come to believe that most people don’t quit their job, they quit their boss. The boss sets the trust tone for the team.