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ChamberMaster Blog

2015 Chamber Trends and Challenges Survey Results

Jan 13, 2015 Engagement Great Reads Marketing Tips Tips

Read more »

Inbound Marketing That Captures Prospective Customer’s Attention – Part 5 of a Series

John CookJan 6, 2015 Engagement Great Reads Marketing Tips Tips

We no longer need to try to interrupt people from their thoughts. We now try to connect with them when they are thinking about the products and services we provide. We do this by offering great content.

Read more »

Driving Engagement Through Thought Leadership – Part 4 of a Series

John CookDec 11, 2014 Engagement Great Reads Marketing Tips Tips

Thought leadership is simply positioning yourself, or your organization, as a voice of knowledge and expertise in the marketplace of ideas.

Read more »

Listen Left, Delight Right: Guest Blog by Kyle Sexton

Kyle SextonDec 4, 2014 Great Reads Marketing Tips Tips

Today’s communications efficacy is more reliant on precision than volume. Kyle breaks down the methodology of precise membership communication.

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Why Member Engagement No Longer Means Face-to-Face – Part 3

John CookNov 26, 2014 Engagement Great Reads Marketing Tips Tips

A story can engage your audience like nothing else. Depending on your organization’s mission, this is a tool you can leverage in a very compelling way.

Read more »

Who Is Your Technology For? Guest Blog by Kyle Sexton

Kyle SextonNov 20, 2014 Great Reads Marketing Tips Tips

Kyle discusses leveraging technology to improve efficiency and the value in accessing your network through external technology.

Read more »

Telling Your Story with Video: Guest Blog by Kyle Sexton

Kyle SextonNov 12, 2014 Great Reads Marketing Tips Tips

How do we tell our story in a way that attracts the right members, repels the wrong members, and turns strangers into friends? Learn the key to showcasing those you serve, not what you do.

Read more »

Why Member Engagement No Longer Means Face-to-Face – Part 2

John CookNov 10, 2014 Engagement Great Reads Marketing Tips Tips

Good content provides timely and relevant information on what your audience is thinking about and searching for online. There are countless different types of content that chambers and associations can leverage to capture a greater share of their targeted audience and drive engagement.

Read more »

Understanding the Member Relationship Life Cycle: Guest Blog by Kyle Sexton

Kyle SextonNov 5, 2014 Great Reads Marketing Tips Tips

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Why Member Engagement No Longer Means Face-to-Face – Part 1

John CookOct 28, 2014 Engagement Great Reads Marketing Tips Tips

Many chambers and associations are struggling with member engagement. This article is the first in a series that will highlight trends and tactics that chambers and associations should be using to drive participation and engagement in the 21st century.

Read more »
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