ChamberMaster Blog

When your members hear from you, you’d like them to pay attention every time. Therefore, information you provide to them, whether it’s a brochure, website, renewal application, or blog post needs to be well organized and give them a positive user experience every time.

Register for the one-hour webinar with Frank Kenny on February 19th at noon central.

Kyle Sexton takes something complicated and makes it simple in this fresh-start blog. One of the quotes that stood out: “Only undertake what you can do in an excellent fashion. There are no prizes for average performance.” –Brian Tracy. Read and enjoy!

Many chambers and associations are faced with budget cuts. Just because budgets are tight, does not mean your membership marketing efforts have to be lack-luster, there are things you can do to keep the momentum going.

Kyle explains how to get (and keep) your members’ attention as well as meet the communication needs of your audience instead of your organization’s internal needs.

We no longer need to try to interrupt people from their thoughts. We now try to connect with them when they are thinking about the products and services we provide. We do this by offering great content.

Thought leadership is simply positioning yourself, or your organization, as a voice of knowledge and expertise in the marketplace of ideas.

A story can engage your audience like nothing else. Depending on your organization’s mission, this is a tool you can leverage in a very compelling way.

Good content provides timely and relevant information on what your audience is thinking about and searching for online. There are countless different types of content that chambers and associations can leverage to capture a greater share of their targeted audience and drive engagement.